OB-GYN Revenue: Where the Money Disappears After Delivery

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OB-GYN revenue often declines after delivery due to billing gaps in global maternity packages, documentation inconsistencies, and missed reimbursement opportunities. While practices focus heavily on prenatal care and delivery, a significant portion of revenue is lost in the post-delivery phase—often without clear visibility. The maternity cycle is long and complex. It includes prenatal visits, delivery, and postpartum care, all tied together under global billing structures. However, once delivery is completed, attention shifts clinically, and financial follow-through weakens. This is where revenue begins to slip. Why Post-Delivery Revenue Is Vulnerable After delivery, many practices assume that the majority of revenue has already been secured through global billing. In reality, several billable services and adjustments remain, and if they are not captured correctly, they lead to revenue loss. Postpartum visits, complication management, and additional procedures may fall outside t...
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The Struggle of Primary Care Physicians with Dynamic Medical Billing Rules

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Medical Billing a Challenge for Struggling Primary Care Practices

Medical billing is a complex process and it’s always been a reason for the struggle of primary care physicians. In addition, their practice is often overwhelmed with constantly changing information, including protocols and billing codes which makes the situation more challenging.

When the covid-19 pandemic strains the U.S. healthcare system, primary care physicians were working to educate their patients, employ safety protocols, and handle large volumes of calls. This large volume of calls is creating administrative hurdles and operational challenges. Hence in response, many primary care practices are making changes to their medical billing processes to accommodate new patient needs.

The recent release of the Medicare physician fee schedule final rule from the Centers for Medicare & Medicaid Services (CMS) contains new hope for struggling primary care physicians and you will get to know about it in the following brief.

Add-on Code G2211

The CMS feels the need to compensate physicians and other qualified healthcare professionals for the inherent complexity of primary care and other office visits hence CMS is moving forward with add-on code G2211.

You may separately list this add-on code in addition to office/outpatient (E/M) visits for new or established patients (i.e. codes 99202-99215). Also, you can use this code even when the E/M visit is done via telehealth as this code is permanently added to the Medicare telehealth list by CMS. One important point you need to consider here is the code’s Medicare payment allowance will be approximately $15.88, but will vary geographically.

To know more about the struggle of primary care physicians with dynamic billing rules and examples that can help you to understand, click here: https://bit.ly/3ruoVyY Contact us at info@medicalbillersandcoders.com/ 888-357-3226.

Location: United States

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