How Outsourced Medical Billing Can Improve Your Practice’s Profitability

Primary care practices form the front line of healthcare delivery, providing a broad spectrum of services — from preventive care and routine screenings to chronic disease management and urgent concerns. With this diversity comes billing complexity that requires careful attention to detail, accurate coding, and a clear understanding of payer policies.
This guide explores the essentials of primary care billing, helping you understand key components, coding practices, and common challenges.
Unlike specialty practices focused on specific areas, primary care covers:
Preventive care (annual check-ups, immunizations)
Acute care (infections, injuries)
Chronic care (diabetes, hypertension)
Screenings and counseling
Minor procedures
Because these services are often delivered in a single visit, billing must accurately reflect each component — sometimes with multiple codes and modifiers.
E/M codes (e.g., 99213, 99214) are central to primary care billing. Since 2021, providers may select codes based on:
Total time on the date of the encounter, or
Medical Decision Making (MDM) complexity
Proper documentation is crucial. It should include the time spent (if applicable), patient history, clinical findings, and the plan of care.
Preventive visits are coded separately from problem-oriented visits. Common codes include:
99381–99397 – Preventive visits for new and established patients by age group
G0438 / G0439 – Medicare Annual Wellness Visits (AWV)
Preventive visits include screenings and risk assessments but exclude physical exams in Medicare AWVs — a common source of confusion and denials.
Billing for vaccines requires:
A product code (e.g., 90686 for flu shot)
An administration code (e.g., 90471 for the first vaccine, 90472 for each additional)
Payers often require documentation of vaccine lot number, site, and informed consent.
For patients with two or more chronic conditions, primary care providers can bill for non-face-to-face care coordination. Examples include:
99490 – At least 20 minutes per month
99439 – Each additional 20 minutes
CCM services must be tracked and documented in detail. Verbal or written patient consent is also required.
If a patient is scheduled for a preventive visit but also addresses an acute or chronic issue, both can be billed. This requires:
Clear documentation that both services were medically necessary and distinct
Use of modifier -25 on the E/M code
Coverage and documentation requirements for preventive care, screenings, and telehealth differ widely across payers. Always verify policies and reimbursement rules.
Missing details on time spent, decision-making, or patient consent can lead to denials or downcoding.
Services like depression screening (G0444) or smoking cessation counseling (99406) are billable but often missed or bundled without proper coding.
E/M visits via telehealth use standard codes (e.g., 99213) but require:
Modifier -95
Place of Service (POS) 02 or 10
Reimbursement rules vary by payer, especially for audio-only services.
Use updated coding guidelines for E/M services
Confirm payer-specific billing policies regularly
Ensure complete and clear documentation
Track non-face-to-face time for CCM and care coordination
Train staff on modifier usage and preventive vs. diagnostic coding
Primary care billing is both broad and nuanced. By understanding the different types of visits, following proper documentation practices, and staying informed about payer policies, primary care teams can reduce denials, maximize reimbursement, and improve efficiency across the revenue cycle.
Accurate billing supports not only financial stability — it also ensures patients receive the full range of services they’re entitled to.
Comments
Post a Comment